The First ever F1 Las Vegas Grand Prix x Mercedes-benz USA

ON-SITE COVERAGE

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CREATIVE STRATEGY

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EVENT EXECUTION

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ON-SITE COVERAGE | CREATIVE STRATEGY | EVENT EXECUTION |

To celebrate and spotlight the first-ever F1 Las Vegas Grand Prix, Mercedes-Benz USA partnered with Formula One and the Las Vegas Sphere to bring the starmark to the biggest screen in Las Vegas. We showcased the Sphere and our promotional activations during the inaugural LVGP weekend on social media to allow fans of the sport and the brand to enjoy VIP views all weekend via their smartphones.

  • Creative strategy and social planning

  • Project management for pre-. on-site and post-event coverage

  • Developed detailed itineraries and scheduling for on-site content capture and events

  • POC for all partnership contacts across Formula One, Mercedes-Benz USA, Las Vegas Sphere, RM Sotheby’s, and Mercedes-Benz Global

  • On-site event coverage, including content capture, live coverage and community management, copywriting, and influencer and brand ambassador shoots featuring Lewis Hamilton, George Russell, and Aaron Paul. Jess Hart, and Will.i.am

  • Leveraged a strategic partnership with the Las Vegas Sphere and Las Vegas Grand Prix to collaborate on social content and extend engagement, reach, and impressions for key pieces of social coverage

Social Coverage Results

10MM+ Organic impressions

Reached nearly 9MM+ people

5MM+ Video views & 1MM+ engagements

10% social eR
@mercedesbenzusa Your north star all week. F1 Las Vegas has begun.​ @Sphere #MercedesBenz #Sphere #LasVegasGP #F1 ♬ original sound - mercedesbenzusa
@mercedesbenzusa 1000 drones. 2 Formula 1 drivers. One unforgettable show.  Mercedes-AMG took over the night sky at Speed City to celebrate the kick-off of @F1 Las Vegas week. Whether it was the all-new GT Coupe flying high above our guests, or Lewis Hamilton and George Russell driving them on the track below, this experience was made for the history books. #mercedesbenz  #mercedesamg #lasvegasgp #IWC #drone ♬ original sound - mercedesbenzusa
Electric G-Class World Premiere