An innovative upgrade to an already iconic vehicle, the Electric G-Class World Premiere ushered in a new era of G-Class with an unforgettable event and exclusive performance by Travis Scott atop one of the electric vehicles. Social coverage of the event showcased brand ambassadors and celebrities in attendance, as well as the idyllic location.

• Creative strategy and social planning

• Project management for pre-, on-site, and post-event coverage

• Developed detailed itineraries and scheduling for on-site content capture and events

• POC for all contacts across Mercedes-Benz USA, Mercedes-Benz Brand Experience, and Mercedes-Benz Global

• On-site event coverage, including content capture, live coverage and community management, copywriting, and influencer and brand ambassador shoots featuring Kendall Jenner, Bradley Cooper, Ciara, Tracee Ellis Ross, Damson Idris, Madelaine Petsch, Nigel Sylvester, and Miles-Chamley Watson