Augusta national women’s Amateur x Mercedes-benz usa

ON-SITE COVERAGE

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CREATIVE STRATEGY

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EVENT EXECUTION

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ON-SITE COVERAGE | CREATIVE STRATEGY | EVENT EXECUTION |

In support of the Augusta National Women’s Amateur, ahead of the 2024 Masters Tournament, Mercedes-Benz USA partnered with golf apparel company Eastside Golf to launch their first Women’s Capsule Collection in Augusta, Georgia.

  • Creative strategy and social planning

  • Project management for pre-. on-site and post-event coverage

  • Developed detailed itineraries and scheduling for on-site content capture and events

  • POC for all partnership contacts across Eastside Golf, Morehouse College, and Mercedes-Benz USA

  • On-site event coverage, including content capture, live coverage and community management, copywriting, and brand ambassador shoots featuring Sports Reporter, Charissa Thompson and Eastside Golf founders Earl A. Cooper and Olajuwon Ajanaku

Social Coverage Results

3.5MM+ Organic impressions

Reached nearly 3MM+ people

765K+ Video views & 176K+ engagements

Gained MBUSA 16K new followers

5% social eR
@mercedesbenzusa Charissa Thompson is arriving in style to the Mercedes-Benz USA Experience at the 2024 Augusta National Women's Amateur. #mercedesbenz #ANWAgolf #mercedesmaybach #leadthecharge ♬ original sound - mercedesbenzusa
Electric G-Class World Premiere